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Books:

-	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity).
-	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity).
-	Activity-Based Cost Management Making It Work: A Manager's Guide to Implementing and Sustaining an Effective ABC System: Making It Work - A Manager's Guide ... and Sustaining an Effective ABC System.
-	Gaining and Sustaining Competitive Advantage.
-	Gaining and Sustaining Competitive Advantage.

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